The Cultural Embassy presents: THE BONSAI OF ARCHITECTURE. Book presentation and exhibition

Modelling cards in miniature
In the presence of the Japanese architect Naoki Terada the Cultural Embassy of Lloyd Hotel presents the exhibition 1/100 x 100, with miniature scenes of daily live on a small scale. These are rooted in architectural modelling where they were introduced by this Japanese architect and designer. Architectural journalist Cathelijne Nuijsink has followed the work of Terada for years and published about it. At the opening of the exhibition the launch of her book ‘How to Make a Japanese House?’ takes place. The publication gives the lowdown on the freestanding house in Japan, also examples of the refined small scale.

Architectural models of daily life
For architects it is a side-issue: the mock-up of people, trees, dogs and street furniture they use in their scale models. Earlier, these accessories were made by hand for each commission. In 2009 the Japanese architect and designer Naoki Terada introduced an industrially produced version of the scale models. The miniature figures are produced on a card. They are cut-out, folded into shape and put down. Terada’s ‘modelling cards’ became a quick hit, not so much with the architects but as a design gadget with the public.

The 1/100 Architectural Model Kit is produced by the TERADA MOKEI in Tokyo.
By now a range of kits is available, like Zoo, New York, Tokyo Office, and Tokyo Train.
In the Netherlands the first sets are available at OPTIONS!, the new design store at Damrak 49.
OPTIONS! has opened recently together with Hotel The Exchange and daily restaurant Stock, a new initiative by the founders of Lloyd Hotel & Cultural Embassy.
Especially for OPTIONS! Naoki Terada will design an Amsterdam street scene.

Naoki Terada
The architect and designer Naoki Terada lives and works in Tokyo. He studied at the Meiji University Tokyo and the Architectural Association’s School of Architecture in London. In 2003 he founded the architect agency Terada Design, and in 2011 Terada Mokei (it means Terada Models), dedicated to architectural models. Next to architecture and interior design, he also designs furniture, products and graphics.

Naoki Terada:
“Designing architecture is not only about creating a space, but designing how people experience the space and how they feel in that space. That’s what I believe in as being an architect. To put it in an extreme way, our work is not only the design of buildings but the design of mood.
What I think is nice about this product is that the “the design of mood” is perfectly expressed by simply folding the cut-outs without designing buildings. This concept was widely accepted by the general public rather than by architects.
The 1/100 Architecture Model Kit is supposed to be an attachment to the model but I realized that the “attachment” actually takes on the main leading role.”

Lloyd Hotel & Culturele Ambassade & Japan
In 2010 Lloyd Hotel & Cultural Embassy initiated the LLOVE Hotel in Tokyo. This was a temporary hotel which was set up with the input of Dutch and Japanese top designers.
The idea is based on the Love hotels of metropolitan Japan; a solution for lovers and a characteristic phenomenon of the Japanese culture where on the whole people have small living accommodation.
http://www.llove.jp/

In 2009 the Japanese artist Chikako Watanabe made her installation ‘Lloyd Life’, the result of her research into the emigration history of Lloyd Hotel. The installation is permanently on show in the restaurant of Lloyd Hotel.
www.lloydhotel.com

Programme
Lloyd Hotel & Culturele Ambassade
Thursday 10 May, 20.00 hrs
Bookpresentation ‘How to Make a Japanese House?’
and opening exhibition ‘1/100 x 100’
WIth lectures in English by Cathelijne Nuijsink and Naoki Terada
The book is published by NAI Publishers and will be for sale at the evening.
ISBN 978-90-5662-850-5

Exhibtion ‘1/100 x 100’
Friday 11 to Thursday 31 May
Open daily from 09.00 – 01.00 hrs
Free admission

OPTIONS!
Damrak 49 Amsterdam
Sells the Architectural Model Kits of Naoki Terada
For opening hours see http://www.optionsamsterdam.com/
Phone +31 20–620 1400