Margraf marbles are the stars on Rue Saint-Honoré.
Iconic Italian fashion label Versace has opened two new boutiques in two big European capital cities: Paris and London. In the City of Light, French designer Gwenael Nicolas of the Japanese firm Curiosity chose to add a unique, exquisite touch to the premises with superior Margraf marble.
Located at 249 Rue Saint-Honoré, the new flagship presents ready-to-wear collections for both women and men on its three floors, which span a total of 450 m². Gwenael Nicolas took the store concept that he designed and adapted it to suit the boutique in Paris. His linear, contemporary take on iconic Versace motifs fits in seamlessly in the location.
Margraf plays a starring role in these refined surroundings. It supplied and laid the flooring, which features a variety of shades of white marble. It was masterfully processed and inlaid by the company’s technical team using distinctive, innovative water-jet technology. The unique luxury of this natural, timeless material is the perfect match for the brand’s philosophy and the designer’s style.
The distinguishing features of the boutique are its brightness and the spellbinding light tones. As well as aiming for aesthetic appeal, the designer put a great deal of consideration into the materials and the functionality of the rooms, meeting the very highest sustainability standards.
White marble adorns not only the floor but also the walls and some of the shelves, adding a sense of subtle sophistication. It is complemented by golden metal furnishings and shelves, as well as large glass light fittings.
The combination of marble’s unique properties and an unparalleled design, consulting and laying service means that Margraf can play a crucial role as a strategic partner for international architects, interior designers and contractors who want to create highly exclusive locations.
– Location: 249 Rue Saint-Honoré, Paris
– Design: Gwenael Nicolas, Curiosity
– Photo credits: Courtesy of Versace
– Amount of Margraf marble used: 450 m², processed and inlaid with water-jet technology
Margraf’s story (former Industria Marmi Vicentini) started in Chiampo (province of Vicenza) in 1906. Since its early start, the company devoted to accurate research work and development of new technologies, working in tight collaboration with famous international architects. Today, after more than a century, Margraf is a leading, world stakeholder in this field. Among many other pluses, Margraf owes its worldwide established reputation to its skilful extraction of marble and the ability to transform it into finished, polished slabs or tiny tiles and to provide a huge array of precious materials and excellent products for building construction and architecture (from the cladding of inner and external walls, to interior design items, to bathroom and kitchen decoration). On top of all this, Margraf ensures extensive environmental compliance investing any efforts to minimize any possible kind of environmental impact. This includes the use of cutting- edge technologies, the implementation of landscape recovery and energy saving practices, as well as the exploitation of renewable resources. Margraf is a perfect merging of past and present forming a first-class enterprise eagerly turned to the future.
Nicolò Soranzo | GAGLIARDI & PARTNERS