KREOD – London’s newest architectural landmark unveiled at Greenwich Peninsula

As the international spotlight falls on London this summer, a new architecturally-striking sculpture – KREOD – will be unveiled on 18 September 2012 at Greenwich Peninsula.

KREOD will form the centrepiece of the busy public space, Peninsula Square between the Emirates Air Line and The O2 Arena – the official venue for the London 2012 Olympic Gymnastics, Basketball Finals and Wheelchair Basketball.

The brainchild of Chun Qing Li, Managing Director of Pavilion Architecture, KREOD is an innovative architectural sculpture, organic in form, environmentally-friendly and inspired by nature. Resembling three seeds, these three 20m2 pods combine through a series of interlocking hexagons to create an enclosed structure that is not only magnificently-intricate but secure and weatherproof. KREOD functions beautifully both as an architectural landmark and an imaginative exhibition space – its three pods can be combined in a variety of configurations or installed as free-standing forms.

Using state-of-the-art parametric design tools and digital fabrication, KREOD brings together some of the most talented designers, engineers and innovative materials to challenge current thinking and showcase sustainable and forward-thinking building methods. Structural engineers Ramboll UK worked alongside geometry consultant Evolute, AR18 and Tensilefabric to deliver this unique eye-catching structure.

Constructed of Kebony – the award-winning sustainable alternative to tropical hardwood and preservative treated wood – the wooden structure of KREOD is durable, resistant, sustainable, environmentally-friendly, easily-maintained and beautifully aesthetic. KREOD is the latest UK showcase for Norwegian Global Cleantech 100 company Kebony AS, which is rapidly becoming the choice of leading architects, builders and developers.

Commenting on the launch of KREOD, Chun Qing Li, Managing Director of Pavilion Architecture says:

“Architecture is our passion; KREOD pavilion is a great showcase of a sustainable and forward thinking building method in the digital age, offering a new way of thinking, designing, engineering, and construction.

KREOD pavilion considers the environment and the lifecycle of the design work; the choice of material is a simple, honest, eco-friendly Kebony timber. KREOD will become an indoor/outdoor feature i.e office meeting pod, garden feature or bike shed which is a sustainable way to extend the life of the pavilion beyond the exhibition.”

KREOD will be located next to Peninsula Square, between Emirates Air Line and The O2 at Greenwich Peninsula from 18 September – 14 October 2012. Following this, KREOD will be popping up at high-profile locations across the primary locations within the city of London.

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Photo by Ed Kingsford